Project Summary

Task:

Design an e-commerce website for a real client, either upcoming or existing. Our task was to demonstrate how a product can be sold via this website. We chose Phoebe Rose, who is an up and coming florist who doesn’t have a website yet. We aimed to give her a small taste of what is possible, with our demonstration showing how a user can purchase a subscription of flowers.

Duration:

8 days

Product name:

Phoebe Rose

UX/UI Skills Utilised:

Qualitative Research, Secondary Research, Affinity Diagram, Competitor Analysis, Proto-Persona, Problem Statement, Problem Tree, Ideation (Crazy 8’s + MoSCoW method), User Flow, Site-Mapping, Wireframing, User/Usability Testing, Brand Attributes, Mood Board, Style Stile, Prototyping

Technologies Used:

Figma